

Some, like a life-size replica of R2-D2, are seriously expensive. And (like the Avengers) it's kicking the butts of its rivals.Alter Ego, currently one of the top online stores in the pop-culture collectibles industry, sells comic- and action-movie-related figures, bobble heads, statues, prop replicas and Hollywood collectibles. And it fast-cuts like a Spider-Man action movie, switching from one display ad to the next before you can quite take in all the details.

If web sites could talk, this one would shout: Buy my stuff!The new site explodes with eye-catching graphics-looking more like a comic book front cover by Jack Kirby or Frank Quitely than a conventional ecommerce site. It's the sound of Alter Ego's spanking-new comics collectibles web site putting the hurt on its competitors. Nor is it Batman duking it out with the Joker. Zap! Pow! Whizzzz! Thud!No, that's not the sound of the Avengers kicking Loki's butt.
